Staffing & Recruiter Training Podcast

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ----------------------- In this episode of The Rainmaking Podcast, host Scott Love sits down with Ross Fishman, CEO of Fishman Marketing and a leading expert in professional services branding, to discuss How to Differentiate Yourself So Your Target Clients Hire You and Not Your Competitors. Ross shares actionable strategies for identifying what makes you, your practice group, or your firm unique, and how to effectively communicate that differentiation to attract ideal clients. He emphasizes the importance of avoiding clichés, embracing true character, and crafting creative, client-focused messaging. Key topics include understanding the role of culture and values in branding, leveraging niche marketing for targeted success, and how differentiation impacts client