Content Strategy Interviews

Leah Buley and Joe Natoli Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" (use code ELLESS15 at checkout to get 15% off through then end of February) to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research insights with the need to show the business value of UX work. We talked about: the origins of their book, "The UX Team of One," in Leah's early UX work at Adaptive Path the crucial role of content in UX Joe's take on the importance of balancing user needs and business needs in UX practice Leah's approach to showing the value of UX and research work the challenges of practicing UX in organizations populated with complicated and complex human beings their pragmatic approach that emphasizes methods over frameworks and that can adapt to different organizational approaches to UX the power of sharing desig