Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies
Maximizing Event Speaking: How to Generate Leads While Sharing Expertise with Dale Bertrand | Ep #760
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:44
- More information
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Synopsis
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you leveraging public speaking to grow your brand? Have you considered expanding your reach by having team members represent your company at events or interviews? Today’s featured guest has transformed public speaking from a marketing tactic into a primary source of new business leads. In just three years, he went from getting most of his business from webinars to getting most of his leads from his speaking engagements. In this episode, learn the common fears that keep agency owners from speaking at more events, the type of speaker you should be to attract more business, and why you should consider building a team willing to share their expertise and promote your agency at events or interviews. Dale Bertrand is the founder of Fire & Spark, a Boston-based SEO agency with a team of 25. He shares his journey from being a software developer to diving into the world of digital marketing. He also sha