What's The Word?

Jennifer Hoverstad is the Operations and Project Manager for O3 Creative, a digital marketing agency in Raleigh, North Carolina. Jennifer inadvertently fell into a career where she uses her legal expertise and analytical thinking to advise executive-level staff and manage functional teams. Most recently, Jennifer served as a human resources business partner to an assistant secretary within a division of the North Carolina State Government. Previously, she counseled business owners in restaurant, service, and technology industries. Prior to law school, Jennifer served as a frontline pawn in the sport industry, gaining significant customer service experience. She worked for the 2006 NHL Stanley Cup Champion Carolina Hurricanes Hockey Club, N.C. State Athletics, The University of Tennessee Men’s Athletics, and Premiere Sports Travel. Most notably, among a lengthy list of events, her sport work took her to The Masters, Kentucky Derby, a plethora of NASCAR races, two NFL Super Bowls, 2008 PGA U.S. Open, and a ha