On The Record

46-On The Record: What role does consciousness play in marketing?

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Synopsis

One of Sandra Garcia’s first learned skills was writing, a love for which she has carried through to present day. As a child, she cared equally about world issues, and her passions led to her finish a degree in English Literature and Film Studies, publish numerous poetry and film reviews, and start a career in Public Relations. After nearly two years, she knew that the corporate world wasn't for her, and started her freelance PR business in 2008. Later that year, she started a journey to living an eco lifestyle and becoming nearly vegan after watching a life-changing documentary called Earthlings. In 2011, a serendipitous series of events re-awakened her consciousness of her place in the world and the passions she had as a child. An idea she had two years prior returned: a business that reflected her values rather than one that reflected a successful image. She then decided that 2012 was the right time to launch the Conscious PR brand and use her storytelling skills to join and forward the already growing co