Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Nick Hill, digital marketing expert and founder of MyConversation, about how professionals can turn cold emails into profitable business opportunities. Nick shares his insights on why cold outreach isn’t inherently annoying—it only feels that way when it’s done poorly. He explains that the key to successful cold emails is relevance, personalization, and strategic follow-ups that start conversations rather than push for immediate sales. Key topics include the importance of targeting the right audience, using high-quality data to ensure emails reach the correct recipients, and crafting messages with an "assumptive tone" to spark engagement. Nick also discusses the dangers of “proposing on the first date” in sales outreach and how professionals can instead build relationships through valuable content, insightful questions, and personalized messaging. He highlights the role of AI in optimizing outreach strategies and provides actionable steps