Veteran On The Move

This week on Veteran On the Move, host Joe talks with Michael Drew, entrepreneur and book marketing expert. Michael shares his journey from working in the publishing industry and to starting his own marketing agency. He reveals how he cracked the code to bestseller lists and now helps authors leverage their books as powerful business tools. Michael emphasizes the importance of working with authors before they even start writing, and discusses key elements of successful book creation, identifying your target audience, and, most importantly, defining your desired outcome and how to measure it. Episode Resources:  Book Retreats Promote A Book About Our Guest    Getting books noticed is in Michael Drew's blood. Making books the essential reads that everyone needs to buy and talk about is also in his genes. With a string of national bestsellers (many of them number-one titles) that reads like an all-star team of today's most popular business writers, Michael loves books.He's launched 131 consecutive books