The Mindbodygreen Podcast

Tim Brown is a former pro-soccer player, a New Zealander, and the co-founder of the billion-dollar brand Allbirds. He never imagined the success of a shoe back in 2009 when it was just an idea but looking back understands why people fell in love with the product. Tim joined Jason on the mbgpodcast to talk about the journey of Allbirds, which began after he realized “the world didn't need lots more shoes, it needed one that was very, very simple.” It started as a passion project and then launched as Allbirds in 2016 after he met his co-founder Joe Zwillinger. He explains how the three pillars of Allbirds—simple design, sustainability, and comfort—came to be and why they remain at the forefront of every business decision. In this podcast you’ll hear about:Why Tim and Joe chose to make Allbirds with wool, eucalyptus fiber, and SweetFoam, a new material that replaces the petrol in EVA, which is commonly used to create the cushy foam on the bottom of your shoes, with sustainably processed sugarcaneThe three piece