Duct Tape Marketing

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers. Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content. Today we discussed: [00:09] Introducing Emily McGregor [01:12] What is Comedic Content? [02:32] Comedy Great for Customer Connections [03:44] Is There a Formula to Funny? [04:27] Comedy Communicates You Understand [05:47] How Low Budget Ads Can Compete [08:49] Developing a Brand Voice with Humor [09:57] Which Industries Can Use Comedy? [10:59] The Comedy Writing Process [13:49] When Jokes Fall Flat [14:25] Understanding Your Ideal Client [15:47] What is the Place of Video in Marketi