Modern Dealer Business Development With Colin Thomas Bdcolin

In this episode, I highlight what probably begin as a dealers good intentions to implement artificial intelligence replacing a trained human to handle phone calls. If you’re using artificial intelligence in your sales process, I implore you to have a second set of eyes look over what it feels like to interact with your dealership . Call me. Call anybody. But this is simply not acceptable. We are in a people business. Our customers do not want to talk to a robot. Furthermore, I can think of exactly 0 legitimate reasons that our process involves hanging up on a customer yet would you believe that this dealer is paying for exactly that. Most dealerships have some sort of wasted spend when it comes to their Internet sale process/BDC or their phone handling . Simply cutting just one of these wasted spend areas can open up a huge opportunity to focus on getting back to the basics which is still in 2025 where most dealerships fail. If I can help in any way, I’m just a call away 708-733-5463708-RED-LINE