Construction Genius

Sales isn’t about brute force—it’s about strategy, adaptability, and control. Just like in jiu-jitsu, the best salespeople don’t fight resistance head-on; they flow with it, turning objections into opportunities. In this episode of Construction Genius, Sean Ginsburg breaks down how to apply combat sports principles to high-ticket construction sales. From mindset to execution, this conversation will help you close more deals, build stronger relationships, and dominate your market.