Herbusiness - Insights For Women In Business

If you’ve been posting on Instagram and wondering why the likes and views aren’t translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation, and Seona Roberts, crochet mentor and founder of the Hooked on Crochet Club, share their Instagram strategies. They’ve tested, refined, and uncovered surprising tactics that drive engagement (and, most importantly, convert followers into paying clients!). Fiona reveals how she completely cut paid ads and grew her audience organically from 2K to 11K followers in just a few months. And, Seona shares with us how curiosity, teaching, and connection are the secret ingredients to keeping her audience engaged. Here’s What You’ll Learn in the Episode:  -> The unexpected content format that drove the most views and lead magnet downloads for Fiona (after 6 months of testing). -> How Seona uses visual hooks and curiosity to keep her audience engaged. -> The journey from engagement to conversion and what it really takes to turn followers into pa