Global Medical Device Podcast Powered By Greenlight.guru

In this episode, Etienne Nichols sits down with Tiffany Ryder—healthcare advocate, physician assistant, and founder of Red Flag Hero—to discuss the complexities of product adoption in healthcare. Tiffany shares her journey from rural Louisiana to the NFL cheerleading squad and into emergency medicine, highlighting how personal experience shapes her patient advocacy.The conversation dives deep into why healthcare professionals are skeptical of new devices, how authenticity and storytelling improve adoption, and what MedTech professionals often overlook when pitching to clinicians. Tiffany also reveals the importance of grassroots movements within medical communities, why workflow integration matters more than flashy features, and how patient education should never be an afterthought.Key Timestamps:00:00 – Introduction & Sponsor Message (Greenlight Guru)02:15 – Tiffany Ryder’s unique career path and patient advocacy roots10:30 – Turning skepticism into belief: What clinicians really want to hear18:45 – Pers