Content Strategy Interviews

Greg Dunlap Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline workflows, and otherwise improve the lives of content authors and managers. We talked about: his 20-year history as a CMS expert and the launch of his new book, "Designing Content Authoring Experiences" the huge gap between the needs of CMS authors and the attention paid to them in CMSs and their implementation how he includes content author needs in his content strategy and CMS implementation processes and workflows the organizational dynamics that typically lead to the lack of consideration for author needs how a good authoring experience supports any number of business goals: better SEO, more efficient operations, better content, better content discov