Stevie Says Social Podcast

Ahhhh, attention (aka traffic, aka your ‘top of funnel’ in marketing speak). The darling of the Internet!Understandably so, it’s the tip of the proverbial Internet iceberg and the ONLY thing that’s visible when we’re scrolling online. And for that reason, we’re obsessed with it and start to think that the ultimate success of our online businesses lives and dies by it. And whilst it’s true that it matters, it’s just one piece of the marketing funnel pie. In this series, we’ve been examining the marketing funnel and how each piece of it works. Click here for edition one, with an overview of what the marketing funnel is.Click here for edition two, with a deep dive on the ‘middle of funnel’ and how to build trust and rapport right now. Now? We’re diving into all things top of funnel – how to get attention, how much of it you actually need and the best way to do it right now. Let’s talk all things top of funnel – aka traffic, aka the darling of the Internet – and answer some of the biggest questions.[