Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Rich Bracken, professional speaker and consultant, about executive presence and how it impacts trust, influence, and leadership in business development. Rich, who has extensive experience working with law firms and corporate professionals, defines executive presence as a combination of self-confidence, communication skills, and personal branding. He explains that true executive presence is about how professionals present themselves, engage with clients, and communicate persuasively in high-stakes situations. Key topics include how to develop self-confidence in meetings, especially when speaking up in rooms with senior colleagues, and how to tailor communication styles based on the audience. Rich introduces the "Conversational Chameleon" strategy, which teaches professionals how to adjust messaging for different stakeholders—whether they are CEOs, CFOs, or marketing leaders—to maximize engagement. He also shares techniques for commanding at