Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Eric Morgan, marketing and advertising executive, about the importance of strategy in business development and how professionals can ensure their marketing efforts are aligned with their long-term goals. Eric explains that many firms mistake tactics for strategy, focusing on individual marketing actions (like social media posts or ad campaigns) rather than crafting a comprehensive, well-researched plan. He emphasizes that true strategy is about understanding the market, identifying opportunities for distinction, and executing a clear, measurable plan to achieve business growth. Key topics include how to identify and own a market space, the dangers of competing solely on price, and the role of branding in professional services. Eric shares insights on how businesses can evaluate their current position in the marketplace, analyze competitor strategies, and carve out a distinctive identity that resonates with clients. He also discusses measur