Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Waldo Waldman, retired fighter pilot, professional speaker, and bestselling author of Never Fly Solo, about the importance of building a strong personal brand and reputation in business. Waldo shares insights from his experiences in the Air Force and corporate world, emphasizing that a personal brand isn’t just about strategy—it’s about authenticity, trust, and the daily actions that define how others perceive you. He explains that professionals who focus on genuine relationships, service to others, and continuous self-improvement will naturally build a reputation that attracts success. Key topics include the concept of being a wingman, where professionals cultivate trust and reliability by consistently supporting colleagues and clients. Waldo discusses how to stay top-of-mind in business by nurturing relationships over time, being proactive in helping others, and creating a reputation for quality and excellence. He also emphasizes the imp