Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Katherine Porter, a management consultant specializing in legal project management, about the power of human-centered design in attracting and retaining clients. Katherine explains that professionals, particularly those in legal and professional services, can improve business development by focusing on the client journey and creating a seamless, personalized experience. She emphasizes that human-centered design isn't just about delivering services—it’s about understanding client needs, mapping out their experiences, and making intentional improvements that enhance engagement and trust. Key topics include the concept of client journey mapping, where firms outline every touchpoint in a client's experience, from onboarding to service delivery, to identify areas for improvement. Katherine discusses the importance of empathy in business development, sharing how professionals can conduct client interviews and gather feedback to refine their proc