Blunt Business

This interview with Tara Coomans, CEO of Avaans Media, explores the transformative influence of artificial intelligence on journalism and public relations, with a particular focus on the cannabis industry. The discussion delves into the potential benefits and challenges AI presents for cannabis businesses, emphasizing the enduring importance of human creativity, trust-building, and strategic adaptation in this rapidly evolving media landscape. Coomans offers insights into navigating the complexities of AI-driven content generation, maintaining authenticity, and effectively reaching target audiences, particularly women, in the age of algorithms and deepfakes.The conversation begins by acknowledging the increasing prevalence of AI in media and its potential impact on the cannabis industry. Coomans highlights the shift AI is bringing about, moving professionals away from routine tasks and towards more strategic, managerial roles. The ability to provide clear instructions to AI systems and understand their techni