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Synopsis

BUSINESS COACHING: Why You Need To Start A Business Around Need Welcome to another insightful episode of Join Up Dots! Today, we're diving into one of the most crucial principles for aspiring entrepreneurs: the importance of building a business around what people need, not just what they want.  Understanding this key difference can be the foundation of your success, providing a reliable income and long-term growth.  Why Focusing on Needs is Vital When you create a business centered around people's needs, you tap into a consistent and steady demand. Unlike products that cater to fleeting desires, needs are essential for daily living. This makes your business more resilient and less susceptible to economic ups and downs. For instance, healthcare products and utilities like electricity and water are indispensable. People will always need these, ensuring a stable market. David Ralph, our very own, illustrates this beautifully with his ventures. Let's take a closer look at how his projects demonstrate the power of