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Synopsis

ENTREPRENEUR INTERVIEW: How To Build A Marketing Campaign Andrew Schulkind is our guest today on the Join Up Dots business podcast. He is the CEO of Andigo, a digital marketing agency that partners with mission-driven small and mid-sized businesses, by using a wide range of digital marketing tools that support brands while helping them meet their sales goals. As he says “Since 1996, I have helped clients dive into one simple question: what does digital marketing success look like, and how can marketing progress be measured? (OK, that’s two questions.) I founded Andigo to help B2B marketers ($2m to $25m) find the most productive mix of digital tools to support their brand and sales goals over time. I have a passion for collaboration and meaningful consensus. Our website and content work typically touches on social media, SEO, and email marketing among other components. Our primary goal is to encourage engagement. Getting your audience emotionally involved in your story requires solid information architecture,