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Advertising Tips Do you listen to ads on the radio and podcasts and instantly get drawn to them? Is it the atmosphere, the words, or simply the persuasive nature of the voice over that makes you jot down those details and check into it more? Well todays guest knows what works and what doesnt, as he is the VP of creative Services at Oxford Road They are the leading privately owned audio ad agency. Pairing disruptive brands with powerful media outlets, Oxford Road develops and places ads for leading B2B and B2C companies across multiple channels including podcast, radio, and television, reaching millions of people each day. Since its founding, Oxford Road has served thousands of top brands and helped more than a dozen direct to consumer brands to scale their customer acquisition efforts and to evolve from start-up leaders into leaders with $1 Billion+ valuations. So what builds trust in a product which then translates into a persuasive ad? How can we make them an offer they can’t refuse: leading to someone taki