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How To Do Customer Avatar Research Introduction Conducting customer research is a crucial step in product development. Y our team’s goal should be to understand the behavior, needs, and motivations of your customers. This helps you build better products that solve real problems for real people. But it’s not enough to just survey customers or ask them a few questions—you need to dig deep into their habits and mindsets if you really want to know what makes them tick. This article will show you everything you need to know about conducting customer avatar research, including how to identify potential interviewees, what questions you should ask them, and how your team can use this information strategically in product development. Create a list of questions to ask the team. When you're ready to begin, gather the team around a whiteboard and make sure everyone has a pen. Then, ask these questions: What are your customers' pain points? How can we help our customers achieve their goals? What motivates our customers to