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Synopsis

Perry Marshall is my guest today for the second time, on the Steve Jobs inspired Join Up Dots free podcast interview. He is an a man who Entrepreneur Magazine states, “This guy is the #1 author and world’s most-quoted consultant on Google Advertising. But that was years ago, one thing for sure is Perry loves nothing more than to tackle new projects and author new books. In fact the last time he was on the show he was discussing the works of Charles Darwin and how they also applied to business. His newest book, Detox, Declutter, Dominate: How to Excel by Elimination (co-authored with Robert Skrob) reveals how readers can grow their business 4X faster by eliminating 80% of wasted effort.  Step 1: Use renaissance time to gain discernment and clarity. Perry shares how to establish mindfulness habits to maximize your creative and productive space Step 2: Make your business 2x more profitable with 80/20 focus. How to stop “jumping over dollars to get the quarters” and optimize your efficiency! Step 3: Managing your