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Synopsis

Today’s guest joining us on the Join Up Dots podcast is sought after for her ability to easily explain complex business principles and processes in a simple, straightforward way. She began her career in financial software design before starting her first company in 2000, providing soft furnishings for the home industry. With a varied background in working in small, medium and large businesses, she has a great grasp on the scalability factors that are essential to growing a business. As a certified Profit First professional, she strives to help creative business owners focus on the financial health and profitability of their companies. She believes that each choice is a step towards or away from profitability. Those who work with her understand the correlation between each decision and their own profitability. Pricing, profits, process and procedures are important – but can be difficult for the creative entrepreneur to implement. She has proven strategies and mindsets to overcome these obstacles, and she can g