Informações:

Synopsis

Digital Agencies have become big business for my guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a man with an amazingly unusual road to where he is today as a digital agency expert. Not least, as I discovered that his first job was a gravedigger at a Pet Cemetery, digging graves for Fido and Felix, and many other beloved pets who had used up their extended lifelines. But certainly his career might have seen dead and buried, but in fact it was just one of the big dots that has lead him to where he is today. Digging around the internet, spying on the competition and bringing the five steps of lead generation to life for his clients As the founder of Digital Agency School and the CEO of the marketing agency GoBeyond SEO, he believes that there are five stages that all businesses need if they want to floruish in their markets 1. Identify your ideal client 2. Research what works in your market (i.e. “spy” on your competition) 3. Craft a converting message and foot in the door offer