Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jessica Yarbrough, business strategist and growth expert, about how professionals can build credibility and scale their business. Jessica explains that credibility is the foundation of business success, and the most effective way to establish it is by teaching and sharing expertise. She emphasizes that professionals must position themselves as industry authorities by educating their audience through videos, articles, podcasts, and speaking engagements. Rather than simply promoting services, experts should focus on showing how their solutions work to build trust with potential clients. Key topics include overcoming self-doubt when sharing expertise, how to effectively structure teaching content without overcomplicating it, and why social proof is a game-changer in business development. Jessica explains how to leverage testimonials, case studies, and success stories to establish authority and credibility. She also shares insights on identify