Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Mike Mellor, business consultant and sales strategist, about how professionals can build authentic connections to drive long-term business success. Mike explains that building genuine relationships, rather than focusing on transactional sales, is the key to sustainable client development. He emphasizes that trust, empathy, and strategic follow-up are essential for keeping prospects engaged and converting them into long-term clients. Key topics include how to structure a business development process that prioritizes relationships over quick sales, the importance of active listening to understand client pain points, and why personalization in outreach is critical for standing out. Mike shares strategies for leveraging CRM tools to track meaningful client interactions, maintaining consistency in follow-ups without being intrusive, and using storytelling to create deeper connections. He also discusses the psychology of decision-making in busin