Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Larry Levine, author of Selling in a Post-Trust World, about how professionals can build authentic relationships and establish trust in an increasingly skeptical marketplace. Larry explains that trust is the currency of sales and business development, yet many professionals struggle to earn it due to broken promises, inconsistent follow-through, and transactional approaches. He introduces a structured formula for building trust, emphasizing that successful rainmakers prioritize authenticity, meaningful value, and disciplined habits to create long-term client relationships. Key topics include the four pillars of the trust formula: Authentic Relationships (AR), Meaningful Value (MV), Inspirational Experiences (IE), and Disciplined Habits (DH). Larry discusses how professionals can build deeper relationships by understanding client goals, adding unique business insights, and showing consistency over time. He also shares how creating inspirati