Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Grabbing attention online is one thing—turning that attention into actual sales is another. With endless content competing for every second of screen time, passive viewers scroll past most marketing efforts without a second thought. The real shift happens when businesses move beyond generic promotions and create interactive, value-driven experiences that make people want to engage. When video stops being just entertainment and starts guiding viewers toward action, it becomes a powerful tool for real growth. https://www.youtube.com/watch?v=MaoYhRFdWfM Eitan Koter is a video industry veteran with over 20 years of experience, evolving from broadcast media to digital platforms. As the co-founder of Vimmi, a video commerce platform, he bridges media and technology to drive innovation. He also hosts the Mastering E-commerce Marketing podcast, where he interviews experts on digital commerce trends. With deep expertise in video production, social media strategies, and interactive e-commerce, he is a sought-af