Threading The Needle

In this episode of the Ecommerce Playbook Podcast, we’re diving into the crucial role of accurate forecasting in driving e-commerce growth — especially during challenging times. Inspired by our upcoming Sharpen Your Skills episode, this discussion unpacks why many brands struggle with overly optimistic forecasts and how an unbiased, data-driven forecast can provide the reality check needed to reset and rebuild.Key Topics Covered:- The E-Commerce Intervention – Why many brands today need a forecasting “intervention” to identify the cold, hard reality of their current state.- Rooting Forecasts in Reality – How unbiased, third-party forecasting exposes overestimations and reveals realistic growth targets.- The Power of Data-Driven Forecasting – Why accurate forecasting starts with data, not desire — and how this truth can save your business.- Aligning Ambition with Attainability – How to set aggressive yet achievable goals using accurate forecasting models.- Forecasting as a Growth Lever – Why your forecasting p