Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Lisa Apolinski, digital strategist and author of Weathering the Digital Storm, about how professionals can use storytelling to elevate their digital content strategy and drive client engagement. Lisa, known as "America's digital content futurist," shares insights from her upcoming book, Persuade with a Digital Content Story, and explains why content that solves problems—not content that sells—is what cuts through digital noise today. Lisa introduces a six-step formula for creating compelling digital stories that position the client as the hero, the challenge as the nemesis, and the professional as the trusted mentor. She explains that when your content tells an emotionally engaging story that helps the audience envision their own success, it removes price objections and competitive comparisons. Instead of focusing on features and benefits, Lisa emphasizes building content that adds value, resonates emotionally, and guides the reader toward