Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Felix Cao, neuromarketing expert and founder of Happy Buying Brain, about how professionals can apply brain science to improve their messaging and connect more effectively with clients. Felix explains that neuromarketing is the practice of crafting marketing strategies that appeal to the primal brain—the part responsible for fast, subconscious decision-making—and reveals that up to 95% of our decisions are influenced by this part of the brain. Felix outlines six primitive instincts that drive behavior: survival, reproduction, safety, security, sustenance, and status. He shares how messaging that is novel, visual, simple, fast, concrete, and delivered from a high-status position is most likely to resonate with the primal brain. These insights help professionals go beyond logical arguments and create communication that taps into emotional drivers. From branding to website copy and client conversations, Felix offers practical tools for making