Guided Goals Podcast

On this episode of GoalChat, host Debra Eckerling talks about Branding with Ivonne Ribeiro, iBrandStrategist; Stan Robinson, Jr., Social Sales Link; and Troy Sandidge, Strategy Hackers®. The panelists share their takes on what branding is - Ivonne: Your reputation; Troy: proximity, positioning, power; Stan: What people say about you when you are not in the room - and what their brands are. They also give recommendations for starting or refreshing your brand, branding goals, and more. Goals  - Ivonne: Speak to your ideal clients, ask them what they think of you and your brand - Stan: Block time to think about your why - and who are you going to help - Troy: Disqualify to quantify. Take a social media detox from posting. Ask yourself what success would look like. Then, research. Consume and observe. Embody it. Reverse engineer it back to yourself Final Thoughts - Stan: Make a decision and follow through - Ivonne: Bridge the gap between strategy and creative - Troy: Don't get lost in the details, figure out th