Threading The Needle

Are you overlooking YouTube ads in your marketing strategy? On today’s podcast, we’re breaking down why most brands are significantly underestimating YouTube and how it’s quietly becoming the hidden gem driving real, profitable growth for smart advertisers.Joined by Rachel Kwon (Head of Paid Search) and Tony Chopp (VP of Paid Media) from Common Thread Collective, we dive into:Why YouTube ads are misunderstood and undervalued by most brandsKey insights from recent incrementality studies that reveal YouTube’s true potentialPractical strategies for integrating YouTube ads effectively into your current marketing mixA step-by-step approach for testing and scaling your YouTube investmentIf you’re serious about unlocking your next level of profitable growth, you can’t afford to ignore YouTube any longer. Show Notes:Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.Explore the PROPHIT System: prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthrea