The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

Let’s face it: times are changing, and email marketing is no different. But how do we know what the heck we should start doing, stop doing, and change how we’re doing it?!  Sign up for my FREE email list-building challenge that helps you start, serve, and grow your email list at listbuildchallenge.com! Martha Bitar is the CEO and co-founder of Flodesk, the fastest-growing email marketing platform designed to help small businesses create beautiful, branded emails. Her partner-in-crime, Natalie Franke, is the Head of Marketing at Flodesk who leads tens of thousands of small business owners while fostering a spirit of community over competition around the world. In our conversation, Martha and Natalie spill the beans about what’s working for email marketing in 2024, and school us on the trends we should hop on, their tricks to increase conversions, and what metrics we ACTUALLY need to pay attention to. Trust me when I tell you this episode is JAM-PACKED with information you can take action on TODAY, so grab a pe