Wealthtalk

1 Product, 2 Customers: Donnie's Blueprint to a Multi-Million Pound Business with Minimal Hours

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Synopsis

In this episode of WealthTalk, we’re joined by Donnie Maclean, the founder of Eat Balanced, a company committed to creating healthier pizzas that don’t compromise on taste—developed in collaboration with a professor of nutrition. Donnie takes us through his entrepreneurial journey, highlighting the challenges of building a food brand from scratch, getting into supermarkets, and the even harder task of staying on the shelves.He shares his philosophy of "health by stealth", aiming to improve nutrition without forcing radical changes in consumer habits. Throughout the conversation, Donnie speaks openly about the emotional roller coaster of business ownership, the importance of accountability, and the lessons he’s learned from years in the industry. His story is one of resilience, innovation, and the constant pursuit of improvement.The episode also explores Donnie’s transition into the world of business acquisitions and sales, as he discusses the flawed nature of the current system and the emotional toll it can t