Empowered Patient Podcast

Saul Marquez, Founder and CEO of Outcomes Rocket, emphasizes the need for strategic healthcare communications, including earned media and paid advertising, content creation, and social influencers. The explosion of social media and online news outlets has changed the healthcare information environment, challenging companies to express authentic and intentional messages to their target audience. Identifying pain points and unique propositions is key to effective healthcare messaging that persuades, motivates, and informs. Saul elaborates, "I started the Outcomes Rocket agency as a podcast, and then it evolved into a full-service agency focused on healthcare organizations, leaders, and brands looking to maximize their impact in the market and accelerate their growth. We work in four areas: strategy, earned, owned, and paid. So, under each of those categories, there are different focus areas."  "It's never been more important for leaders to be authentic in an age of artificial intelligence and just so much noise