Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Terry and Drew Edwards, the father-son team behind MakeMorePlacements.com, about why most clients won’t engage you—and what to do about it. With deep roots in sales and recruiting, Terry and Drew share how professionals can boost client response rates by shifting from cold outreach to authority-based marketing. They explain how creating “client magnets”—such as ebooks, videos, or even compelling questions—helps attract now-buyers and cultivates future-buyers through trust and visibility over time. The duo emphasizes that clients don’t buy services—they buy results. Most marketing fails because it focuses on the process, not the benefit. Terry and Drew show how positioning, emotional relevance, and consistent engagement through multiple channels can build familiarity and interest before the first call is even made. From content strategy to mindset shifts, this episode provides a tactical and philosophical guide to rainmaking in today’s atte