Content Strategy Interviews

Jeff Eaton Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment. We talked about: his work at Autogram, the consultancy that he and Karen McGrane operate his high-level take on the notion of content observability how the growing complexity of content systems drives the need for content observability how content observability connects with content strategy the inadequacy of current analytics and other tooling to permit true content observations the role of content intent in discerning content performance the content ecosystem insight that led to their explorations in content observability the four pillars of Autogram's content