New Books In Communications

In 1999: The Year Low Culture Conquered America and Kickstarted our Bizarre Times (2025, University of Kansas Press) journalist Ross Benes examines low culture in the late 1990s. From pro wrestling and Pokémon to Vince McMahon and Jerry Springer, Benes reveals its profound impact and how it continues to affect our culture and society today.  The year 1999 was a high-water mark for popular culture. According to one measure, it was the "best movie year ever." But as Benes shows, the end of the '90s was also a banner year for low culture. This was the heyday of Jerry Springer, Jenna Jameson, and Vince McMahon, among many others. Low culture had come into its own and was poised for world domination. The reverberations of this takeover continue to shape American society. During its New Year's Eve countdown, MTV entered 1999 with Limp Bizkit covering Prince's famous anthem to the new year. The highlights of the lowlights continued when WCW and WWE drew 35 million American viewers each week with sex appeal and stori