Threading The Needle

Meta’s ad platform has changed—again. In this episode, we break down the exact strategies we’re using at Common Thread Collective to drive profitable growth for ecommerce brands in 2025.You’ll learn:Why cost caps alone won’t cut it anymoreHow we’re adapting bidding strategies to Meta’s new algorithmThe role of creative diversification in targeting & scaleHow to use attribution windows (like 1-day view) without losing your shirtThe importance of incrementality and media measurementWhat we’re doing right now to unlock growth in high AOV accountsWhether you’re running Meta ads for a $500K brand or a $50M powerhouse, this is your tactical blueprint for media buying that actually works in 2025.Show Notes:Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off!Explore the PROPHIT System: prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm