Sustainable Winegrowing With Vineyard Team

[00:00:00] Beth Vukmanic: Sustainable farming practices are essential to protect the environment, improve a long-term agricultural productivity and support healthy communities. [00:00:08] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:27] And this week's marketing tip, we're going to take a close look at three areas where regenerative farming practices make a big impact, including water management, soil health, and habitat preservation, [00:00:39] let's kick it off with water management. Water is one of agriculture's most critical resources. Sustainable farmers work carefully to both use water efficiently and protect quality. Anyone who has struggled to keep a plant alive knows that plants don't like too little or too much wat