Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Alexandra Ontra, co-founder of Shufflrr, about how professionals can improve sales outcomes through better storytelling in presentations. Drawing from her background in advertising and interactive media, Alexandra explains that most sales decks strip away emotion by default—relying on bullet points and data instead of meaningful narratives. She argues that storytelling in business is about restoring the human element, helping prospects see themselves in the story, and creating emotional resonance around a product or service. Alexandra introduces a simple framework: the product is the hero, the client is the co-star, and the story arc follows how the product helps solve the client’s problem and improve their outcome. She shares how Shufflrr’s interactive slide library helps sales teams create customized, on-the-fly presentations that follow the conversation—not just a static slide deck. This episode is packed with tactical storytelling advi