Threading The Needle

What happens when you collaborate with a competitor instead of competing with them?In this episode of the Podcast, we sit down with Skullcandy CEO Brian Garofalow to unpack the bold business strategy behind their surprising partnership with Bose. From leveraging “product as marketing” to rebranding perception, launching at $99, and turning retail into a megaphone, this episode is a masterclass in how to create buzz, distribution, and long-term brand equity.You’ll learn:Why Skullcandy teamed up with Bose (and how it worked)The hidden math behind smart brand partnershipsHow to make your product the marketingLessons DTC brands can apply at any scale.Show Notes:Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off!Explore the PROPHIT System: prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm