Threading The Needle

After years of relying on expensive, limited solutions, we decided to build our own. In this episode of the  Podcast, CTC’s VP of Ecommerce Strategy Luke Austin is joined by VP of Technology Kwa and Director of Data Steve Rekuc to unveil our brand new incrementality testing platform — now available to all CTC partners.We’ll break down:Why incrementality testing is the gold standard of marketing measurementHow our tool makes geo holdout testing more affordable and accessibleReal world results from brands already using itHow this changes the way we plan, forecast, and allocate ad budgetsIf you’re tired of guessing what your ads are really doing, this one’s for you..Show Notes:Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!What Drove March?: https://commonthreadco.com/blogs/coachs-corner/march-lessons-from-ecommerce-growth-strategyExplore the PROPHIT System: prophitsystem.comThe Ecommerc