The P.t. Entrepreneur Podcast

Quick reminder before we dive in: If you're trying to figure out how to move your clinical skills online right now, leverage digital visits, remote programming, all that jazz. Let's talk. We've been doing this stuff for years. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call. Let's game plan your move online. Alright, today we're diving deep into pricing. I've had a bunch of consulting calls lately and noticed a scary pattern: almost everyone starting out is massively undervaluing their services, charging like $70 to $99 an hour. They think being cheap gets people in the door, but it actually does the opposite. I share a story about a guy confused why people weren't booking even though he was cheaper than insurance rates, and break down why that happens using a bike shop analogy. If something seems too cheap, people think something's wrong with it. This episode is all about the psychology of pricing, why you can't be the cheapest in cash practice, how your own self wort