The Mind Your Business Podcast

Are you feeling like your market is just too specific to thrive? Think again! In this week's Wednesday Weekly Win, Jenni interviews Kassy Maloney, the inspiring founder and CEO of the Society of Exceptional Educators. Kassy unveils her remarkable journey of building a thriving multi-6-figure business by focusing on an incredibly narrow niche of empowering educators of blind and visually impaired students. In this episode, Kassy reveals the specific systems and strategies she learned in Business by Design that fueled her growth. She also shares how she identified unique needs within her audience and then crafted digital offers that truly resonated with them. The best part? By leveraging her niche expertise and streamlining operations with proven business frameworks, Kassy not only has achieved financial success, but she now has the flexibility to also prioritize time away from laptop with her children.  If you're questioning the potential of your niche or seeking real-world examples of successful entrepreneurs