Business Mentor Podcast

Look at Being Different & Maximise Your Industry

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Synopsis

Early on in his Mentoring Journey, Jay was taught a very important statement; You either have to be first; or you have to be different   Jay highlights the trends and anecdotal experience he has and how it supports this statement; This is as true now as it was when he first heard it. In his training business, Jay knew he wasn’t first; there were many other businesses like his business, with similar or adjacent offerings. But Jay recalled the statement and he made sure he was not only different but different first.   Jay’s example was being innovative; finding a need and starting a service that no one was really doing (24-hour response calls). Jay made sure it was something he could consistently deliver and it was something he could fulfil (Jay knew he personally could manage this and his staff and business were more committed than the bigger businesses). As Jay scaled his business, he made sure he got the resources to back this as it grew (and watched the competition scramble to copy). &